Transforming Consumer Engagement with SMART Packaging

As we celebrate the 50th anniversary of the UPC barcode in 2023, we are also beginning the journey to replace it with an exciting next generation of technology. This transition will create an unprecedented opportunity to transform how consumers digitally engage with their favorite products. Consumers are seeking much more information about the products they buy, and new 2D data carriers are enabling us to unleash an exciting new era of SMART packaging.

The new GS1 Digital Link 2D barcode enables new capabilities to expand consumer engagement and provide a curated experience tailored to the individual product. This framework will allow expanded sharing of nutritional, brand, allergen, sustainability, recycling, loyalty programs, and other consumer-centric information. PepsiCo will be sharing its vision and strategy to fuel this global transformation to SMART packaging across the CPG industry.