Digitalisierung im Vertrieb bei Rotkäppchen-Mumm Wie führende FMCG-Marken digitalgestützte Regalanalysen nutzen können, um die Effizienz zu steigern und den Perfect Store zu optimieren.
Many brands are faced with important disturbances in this new environement.
Changing consumer behaviours, cost pressures, supply chain disruptions and workforce management challenges have forced CPG brands and retailers to adapt very quickly and ensure the right product are available in stores, at the right time and at the right price.
Perfect Store programs – leveraged by the largest FMCG companies – facilitate the management of in-store execution whilst reducing loss of revenue.
Join us and hear from Trax and one of their client on how technology is supporting their stellar Perfect Store program in order to maintain growth and increase efficiencies.